Leaton Hydrogeology Limited- Rebrand
Leaton Hydrogeology came to me last year wanting an entire rebrand. They wanted their brand identity to represent their area of work and stand out to potential customers.
Inspiration for the logo was taken from Hydrogeological maps of the Shrewsbury area, with illustrations of these maps making up the entire brand mark.
Original logo for Leaton Hydrogeology Limited (LHL)
As you can see, the original logo was very basic, and visual abbreviation is hard to distinguish.